Sunday, July 26, 2009

Self Check-in

As many other airlines, Swiss has announced that Economy passengers will have to use the self check-in machines in the future and will not be allowed to use the check-in counters anymore. Now you should read the comments everywhere :-) "was always terrible", "the service got worse and worse and now it's below zero", "just ignore Swiss and use other airlines, they are MUUUUCH better", "they will go down the drain" etc.
A couple of years ago the people probably said the same, when banks said that only ATM machines would be available to withdraw money. Did they go down the drain? Well, yes actually some did, but not because of that...
However, the above statements are probably made by people who fly 1 flight every 4 years. They book Z├╝rich - New York for 550 US Dollars and have the arrogance to think that the airline should unroll them the red carpet. Fact is: either aviation is an exclusive product, then it will be pricy and the service level will be high. Or it's cheap but then flying Economy class is like taking a bus. And I honestly can't remember taking a bus anywhere, where a Stewerdess asks me if I wanted a Newspaper and serving me a drink of my choice. And in the first and business classes where flying is still more expensive, one can't really complain about the service. It may not be as it was 20 years ago, but I have to say that the seats are way better than 20 years ago. And to me that is what counts in the end. Because if I want a good meal, I either cook it myself or I go to a good restaurant.

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